Man

Constanza Carolina Bianchi Monasterio

Profesor Titular

UNIVERSIDAD ADOLFO IBANEZ

Chile

Líneas de Investigación


Marketing Internacional; Turismo; Servicios

Educación

  •  Ingeniero Comercial, PONTIFICIA UNIVERSIDAD CATOLICA DE CHILE. Chile, 1986
  •  Master of Science in Management, QUEENS UNIVERSITY - CANADA. Canada, 1999
  •  Ph.D. in Management, QUEENS UNIVERSITY - CANADA. Canada, 2002

Experiencia Académica

  •   Profesor Titular Full Time

    UNIVERSIDAD ADOLFO IBANEZ

    2013 - A la fecha

Experiencia Profesional

  •   Profesor Titular

    Universidad Adolfo Ibanez

    Chile

    2013 - A la fecha

  •   Teaching and Research Fellow

    Queensland University of Technology

    Australia

    2007 - 2013

  •   Profesor Asociado

    Universidad Adolfo Ibanez

    Chile

    2005 - 2007

  •   Profesor Asistente

    Universidad Adolfo Ibanez

    Chile

    2002 - 2004

  •   Profesor Adjunto

    Queensland University of Technology

    Australia

    2013 - A la fecha


 

Article (22)

Consumer motivations to purchase from benefit corporations (B Corps)
Exploring the role of family in enhancing the well-being of patients with developmental disorders
Strategic management in Latin America: Challenges in a changing world
Consumer engagement with retail firms through social media: an empirical study in Chile
Exploring the Attractiveness of Chile as a Vacation Destination for International Tourists
Soccer fields? What for? Effectiveness of corporate social responsibility initiatives in the mining industry
Consumer intentions to engage in s-commerce: a cross-national study
Understanding travelers' intentions to visit a short versus long-haul emerging vacation destination: The case of Chile
Virtual trade shows=> exhibitors’ perspectives of virtual marketing capability requirements
Antecedents of SME export intensity in a Latin American Market
Antecedents of SME export intensity in a Latin American Market
Destination Brand Equity for Australia: Testing a Model of CBBE in Short-Haul and Long-Haul Markets
Destination Brand Equity for Australia=> Testing a Model of CBBE in Short Haul and Long Haul Markets
Internet marketing and export market growth in Chile
Internet marketing capabilities and international market growth
Solo Holiday Travellers: Motivators and Drivers of Satisfaction and Dissatisfaction
Examining the role of wine brand love on brand loyalty: A multi-country comparison
Investigating marketing managers' perspectives on social media in Chile
Investigating marketing managers' perspectives on social media in Chile
An Exploratory Study of the Factors Enhancing and Inhibiting Export Growth in the Chilean Wine Industry
Management characteristics and the decision to internationalize: Exploration of exporters vs. non-exporters within the Chilean wine industry
Export marketing strategies of a developing country: An exploratory study of the main challenges and success factors for Chilean food exporters

Proyecto (1)

Centro de Competitividad Internacional
16
Constanza Bianchi

Profesor Titular

UNIVERSIDAD ADOLFO IBANEZ

Chile

1
Valentina Reyes

Profesor Asistente

Departamento de Administración

Universidad Diego Portales

Santiago, Chile

1
Santiago Mingo

Associate Professor

Industrial and Systems Engineering Department

Pontificia Universidad Católica de Chile

Santiago, Chile

1
Viviana Fernandez

Profesora Titular

Escuela de Negocios

Universidad Adolfo Ibáñez

Santiago, Chile